New Market Study Published: Sets/Kits in Belgium
Sets/kits posted divergent results in 2011. For some players such as Beiersdorf, sets/kits became an unrewarding area of investment. For instance, combinations of blade systems and pre-shave products saw slower growth towards the end of the review period and thus Beiersdorf progressively stopped building partnerships with players in razors and blades. A key factor behind the decline seen in this area was the fact that many consumers were unwilling to buy these sets/kits due to the inclusion of...
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