Recently Released Market Study: Surface Care in Hong Kong, China
During 2011, surface care players embarked on a series of product bundling offers to entice consumers to try their products from different categories. Brands such as Magiclean from Kao (Hong Kong) Ltd, which was present in kitchen cleaners, window/glass cleaners and bathroom cleaners amongst others, were bundled with products across a number of categories at promotional prices that encouraged trials among consumers.
View full press release