Home Care in Thailand - New Market Report Now Available
Home care in Thailand recorded reasonable retail current value growth in 2011, despite the fact that most of the categories have become highly mature. However, in retail volume terms, some home care saw a decline, since concentrated and multipurpose products have become more popular, especially in laundry care. The market was driven by a product-oriented strategy and unique offerings, which led to value-added and offerings with additional benefits which fuelled an increase in unit prices.
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