Debit Cards in the Philippines - New Market Research Report
The Philippine debit card category is still in its infancy. Unknown to many, it is a category that offers tremendous growth opportunities to operators, issuers and merchants. The term "debit card" is foreign to most Filipinos because this type of financial card, in most cases, is positioned as an ATM card with a cashless payment function, which allows cardholders to pay for their purchases through electronic fund transfers from their savings or current accounts to the retailer's account.
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