New Market Study, "Grocery Retailers in Mexico", Has Been Published
For many years chained grocery retailers exclusively targeted large and mid-sized urban areas in the country, leaving small populations and rural areas to traditional, non-chained grocers. This situation started to change during 2008, when modern grocery retailers, following Wal-Mart's lead, started to aggressively target small populations which previously had no presence at all of modern retailers, mostly by means of opening small, flexible discounters. This trend continued for five...
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