Study Finds 60% Increase in Facebook Fan Page 'Likes' by Posting Images Instead of Text
A recent study conducted by CLEW Labs found that when businesses posted on their Facebook fan pages with images, they received as many as 60% more “likes” than with just text. The study also measured “shares” and “comments” which increased by as much as 4x and 12x respectively. The conclusion was that the Facebook Edgerank Algorithm, Facebook’s way of choosing which posts make it to your news feed, hedges heavily on photos. Additionally, the increase in comments and shares indicates...
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