Laundry Care in Finland: New Research Report Available at Fast Market Research
Laundry care saw a 3% growth in current value terms in 2012, reaching the sales of EUR96 million. The category is mature, but some areas still experienced high growth. There are movements from standard detergents to concentrates as well as from powder detergents to liquid detergent. In addition, demand for specialised products improved the value sales. Some innovative formats were launched to the market including liquid detergent tablets by Procter & Gamble Finland Oy and combination products...
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