Just Released: "Breakfast Cereals in India"
Manufacturers started offering breakfast cereals in small sachets available at just Rs10 in 2011 and 2012. This improved the affordability and widened the consumer base. This also helped the manufacturers move beyond urban areas to make breakfast cereals affordable to price-sensitive consumers in small towns. There was an increasing drive to introduce products that appeal more to Indian tastes. Such localised flavours will help companies reach out to those consumers who are not willing to...
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