New Market Report: Other Dairy in Morocco
Other dairy is being somewhat neglected in the context of overall dairy products in 2012. Companies are paying more attention to other categories, focusing on developing new formats and products in areas, such as cheese and yoghurt, and to a lesser extent drinking milk products, instead of other dairy products. Advertising investment is also concentrated in these areas, with only one major advertising campaign seen in other dairy products. The small size and limited innovation potential for...
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