New Market Research Report: Procter & Gamble Co, the in Consumer Appliances ( World)
Personal care appliances is the only category in which Procter & Gamble (P&G) has significant sales volumes, where it is ranked first globally in 2012. However, P&G currently relies heavily on sales in developed markets, especially Western Europe. Against the backdrop of stagnating demand in developed markets, it is recommended that P&G shifts its focus to BRIC markets, where a volume CAGR is at least 5% over 2012-2017 in personal care appliances.
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