Now Available: Ice Cream in Kazakhstan
Ice cream continues to show positive performance, and is set to post 3% retail volume growth and 11% current value growth. Hot summers of 2012 over all the territory of Kazakhstan supported the positive performance of the category. For Kazakhstani consumers, ice cream continues to an impulse purchase, which explains the better performance of single-portion products, rather than family take-home packages. Faster current value growth was caused by raw materials price increases along with...
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