Market Report, "Carbonates in Norway", Published
In carbonates, 2012 year was categorised as "stable" with no major changes occurring. Coca-Cola and Pepsi consolidated their competitive positions. However, carbonates continued to lose sales share to smaller categories, such as sports and energy drinks, RTD coffee and tea, due to their novelty value, and healthier alternatives such as functional bottled water and fruit/vegetable juice. According to the Norwegian Brewers and Soft Drinks Association there was a sharp increase in sales growth for...
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