Packaged Food in Nigeria - New Market Report
The growth of packaged food in Nigeria remained strong in 2012. This was due to the large size of the Nigerian population which equates to an enormous and growing demand for packaged food products. Other contributory factors include improving product quality, the growing sophistication of Nigerian consumers and the increasing marketing activities of companies. Although the category is largely mass-based, growing urbanisation and increase in formal working employment is creating demand for less...
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