Pasta in Russia - New Market Research Report
Pasta in Russian remained mature and stable in 2012 with relatively low elasticity of demand. The health and wellness trend prompted a shift among consumers to mid-priced and premium products. This was the result of the combined efforts of manufacturers, importers and dieticians. Major local producers extended their traditional product ranges with new value-added varieties in response to consumer willingness to pay more for healthier nutrition. Russian dieticians widely recommended high quality...
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