"Hair Care in Finland" Is Now Available at Fast Market Research
Hair care current retail value sales fall by 3% in 2012 to EUR277 million. This area is already mature in Finland due to very high penetration rates as Finnish consumers tend to take good care of their hair. Therefore, the challenges were great in 2012 as the economic downturn also made consumers limit their spending and compare prices. In 2012, value saving deals and packages such as all-family product or salon-style products attracted consumers. Also, product development and advertising...
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