New Market Study, "Hair Care in Belarus", Has Been Published
Hair care is the largest category in value terms and one of the most developed within beauty and personal care, representing 18% of overall value sales in 2012. Belarusians, both women and men, are paying greater attention to their looks, with a special focus on hair, as healthy looking and well-groomed hair is generally associated with beauty. Continuing media exposure, even during the crisis, alongside the increasing availability of such products, supported hair care's development. Hair care...
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