New Market Report: Bottled Water in Macedonia
Tap water in Macedonia is relatively safe to drink so sales of bottled water are restricted mainly to those consumers in the mid- and high-income brackets, mostly in urban areas. The majority of Macedonians view the purchase of bottled water as unnecessary, although some have less faith in tap water and have turned to buying bottled water for their families. Those consumers who prefer tap water are more likely to purchase flavoured still or carbonated bottled water as according to...
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