Market Report, "Luxury Electronic Gadgets in South Africa", Published
Luxury electronic gadgets struggled to match the mass appeal and functionality of leading upper-mass brands in mp3 players and mobile phones at the end of the review period. Apple's iPod and iPhone in particular are regarded as fashionable products and are popular among high-income consumers due to their advanced functionality. In contrast, brands in luxury electronic gadgets typically have a stronger focus on design and materials than on functionality and thus struggled to compete.
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