Market Report, "Luxury Electronic Gadgets in Italy", Published
Luxury electronics gadgets remained a niche in Italy in 2012. Only luxury mobile phones enabled the category to grow in 2012 as sales of luxury MP3 players fell off due to the discontinuation of Bang & Olufsen MP3 in Italy in 2011. The latter faced increasing competition from smartphones with different functionalities, including music playback. Convenience therefore triggered sales of luxury mobile phones in Italy, hence the positive growth in 2012.
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