Recent Study: Tea in Slovakia
Growth in retail volume sales of tea in 2012 was down on 2011, and also lower than the CAGR for the entire review period. While this was partly due to increasing maturity, demand for tea was also hampered by the slowdown in the Slovak economy. Manufacturers and retailers sought to stimulate demand by running more frequent and aggressive price promotions. Together with the slowdown in retail volume growth, this meant that growth in tea current value sales was also down...
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