Century Publication Launches Informational Campaign Encouraging Catalog Printing
According to the Direct Marketing Association, more than 12.5 billion catalogs were mailed out in 2011, accounting for about 35 for every man, woman and child in the US. While a great deal of advertising budgets are diversified into SEO, PPC, and improvements to websites, the bottom line, says the Century Publishing spokesperson is catalogs still work.
View full press release