New Market Research Report: Coffee in Hong Kong, China
Consumer interest in coffee continued to rise in 2012, with an increasing appreciation of high-quality products. Strong marketing campaigns by off-trade players, particularly by Nestle Hong Kong Ltd for Nespresso, further spurred consumers' interest in having their own coffee pod machines during 2012. This is because coffee pod machines are marketed as lifestyle products that can enhance the quality of life. With this factor, coffee thus experienced positive volume growth in 2012, with fresh...
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