Oral Care in the US - New Study Released
In total, oral care grew 2% in current value terms in 2012 to achieve retail sales of US$6.9 billion. This growth was driven by consumers who were willing to trade up to purchase more advanced oral care offerings. Trading up cannot happen without abandoning old buying habits, limiting total growth potential and resulting in the downfall of certain subcategories at the hands of newer, better products. Mouth fresheners continued its fall at a rate of 6% as people turned to...
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