Increased Internet Penetration Offers More Opportunities for South African Entrepreneurs
Research conducted by the Digital Media Marketing Association shows that internet penetration has grown from 15% of the population in 2008 to 39% this year. According to the recent MasterCard online shopping survey, the revenue from online retail (excluding airline tickets) has grown from R2.6 billion in 2011 to R3.3 billion in 2012. This looks set to exceed R4.2 billion at the end of 2013.
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