New Market Research Report: Rtds/High-Strength Premixes in Chile
RTDs in Chile is still an undeveloped category while high-strength premixes is not as dynamic as it was a few years ago. However, the new drink-driving law drove some consumers to shift from spirits to RTDs in 2012 due to their lower alcohol content. High-strength premixes posted a volume gain of 1% after several years of decline, mainly due to competition from flavoured spirits, like rum and vodka. The possibility of preparing mixed drinks and cocktails with flavoured spirits has...
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