IT's a Man's World: Men's Grooming Continues Robust Performance - New Report Available
Men's grooming's consistent performance and resilience during the recession has brought the category to the forefront of beauty companies' strategies. While male consumers in the West are slowly adopting male-specific products, in Asia Pacific, men already have a regimented skin care routine. As brand-owners look to penetrate the market further, Brazil and China are becoming the next investment markets to watch, with deodorants and skin care expected to fuel growth in the future.
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