Measuring the Move to Digital
The economy is putting ever-increasing demands on marketers to make every euro count and demonstrate positive ROI. According to the "iStrategy" a leading program of Business, Marketing and Creative professionals (ran by GDS International), the demand to perform is driving marketers online. More than one-third of marketers attending the iStrategy program were surveyed and believed that interactive marketing ROI would be more profitable than traditional marketing-such as TV, radio and outdoor in 2010. In fact 27% of the marketers indicated...
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