Market Report, "Hair Care in Vietnam", Published
In 2012, hair care recorded healthy value growth of 15%. As living standards improve and consumers pay more attention for their appearance, use of hair care products is no longer limited to hair washing. Thus demand for other hair care products, such as styling agents or colourants, has increased strongly as these products were relatively new and have considerable room to grow. Compared to 2011, the growth rate in 2012 was slightly slower, as a result of the category becoming...
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