Better for You Packaged Food in Russia - New Report Available
At the beginning of the review period, the Russian economy entered a turbulent time which did not end in a calm recovery until the end of the review period. It affected consumers' behaviour, leading to more rational spending of Russian customers. And though they continued being interested in products bearing better for you claims, they became less willing to pay a premium in comparison with regular products. It affected the category value growth, leading to changes in promotion of better...
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