New Market Study Published: Coffee in Bulgaria
Coffee is the most popular hot drink in Bulgaria, although the country's total volume per capita consumption rate of 2.3kg is not among the highest in Eastern Europe. Apart from on-trade and off-trade, institutional sales are another major driver of the growth and popularity of coffee in Bulgaria. In 2012, however, coffee retail value growth was slower than the previous year because of the ongoing financial crisis, which made consumers more careful in their product choices and caused some...
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