"Organic Beverages in Russia" Is Now Available at Fast Market Research
Organic fruit/vegetable juice is positioned as a premium product with significantly higher prices than standard alternatives predominantly, and is mainly purchased by more affluent urban consumers. These consumers tend to be better informed about the potential health benefits of organic products and are ready to pay more for them. Thus, sales of organic fruit/vegetable juice increased by 12% in current value terms in 2012.
View full press release