Recent Study: Watches in Mexico
In 2013 watches gained popularity as fashion accessories. This trend was driven by frequent advertising campaigns by brands showing watches as a basic accessory and an excellent gift for both men and women. An outstanding advertising campaign was launched by the brand Luminox, together with the chain of department stores El Puerto de Liverpool, whereby they offered customers an opportunity to win a space trip with the purchase of a Luminox watch. The campaign caused interesting word of mouth...
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