Sweetening the Pils: Flavored Beer and Mixes Industry
One of the fastest growing sectors within the beer industry is currently flavoured beer. However, this term encompasses two distinct sub-categories – true flavoured beers and beer mixes. Flavoured beers are defined by Canadean as normal strength beers with added flavours. These flavours are often fruit, typically citrus, but increasingly including a range of more exotic fruits. Another source of flavours is spirits, such as Tequila or Scotch Whisky.
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