Women Ethnic Wear Market Witnessing Unique Marketing Strategies
The women’s ethnic wear market which comprises of sarees, salwar kameez, kurti’s and lehengas, is witnessing huge demand. This demand has been catapulted by increasing preference for ethnic wear by the younger generation. According to a new report by RNCOS, “Booming Women Ethnic Wear Market in India Forecast to 2015”, with the growing demand for women ethnic wear in the Indian market, manufacturers are adopting unique strategies to penetrate into the market.
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