New Market Study Published: Oils and Fats in Colombia
Volume sales of oils and fats are expected to remain stable in 2013, similar to the review period. Oils and fats already has a high level of penetration in Colombia, so increasing volume sales is a challenge. Oils are generally performing better than solid presentations, such as spreadable oils and fats, margarine and cooking fats. Whilst Colombian consumers are not completely aware of the health benefits of functional products, there is a general understanding that solid fats can be worse...
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