New Market Report: Drinking Milk Products in Mexico
Cow's milk in Mexico is a mature category, with the average total per capita consumption in 2013 expected to be 48 litres a year, which is low compared with the main countries for milk consumption, in which consumption is about twice the Mexican level. Nevertheless, cow's milk does not seem to be moving towards higher per capita consumption, showing stable value growth during the review period. Some trade association sources attribute this behaviour to the preference that some consumers are...
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