Recent Study: Snack Bars in Mexico
Increasingly stressful lifestyles, along with the increasing obesity problem in Mexico, were factors determining the growth of snack bars in 2013. Despite changes in prices, consumers have more loyalty to brands in snack bars than in other categories, and are aware of the convenience that they represent, and they are perceived as being more nutritious than many other convenience products. This situation is very evident in the growth of breakfast bars and granola/muesli bars, which are expected...
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