Biscuits in the US - New Market Study Published
Biscuits is expected to see current value growth of 3% to reach US$13.8 billion in 2013, due to the performance of major brands. Although sales declined for some brands in numerous biscuits categories, sales of the largest and most iconic brands mostly grew, and led the category towards overall growth. Major brands such as Oreo, Pepperidge Farm and Cheez-It are expected to see fairly strong growth and help keep the overall growth of biscuits positive.
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