Guest Blogging Done Right Gets Google Approval
Guest blogging for SEO recently got a big disapproval from Matthew Cutts, Google’s Webspam team head. Guest blogging, more often than not, becomes an avenue for building back links, yielding poorly written outputs, since branding, audience or relevancy were not obviously considered. Cutts hopes to discourage using the practice, and even quoted an email he received in which the sender wanted to buy links from him. He pointed out that it was a “clear violation of Google’s quality guidelines.”
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