Luxury Cars - the Fastest Growing Segment of Chinese Automobile Market
The demand for luxury cars is increasing in the Chinese automobile market. The level of comfort provided by luxury cars coupled with their association with status symbol, is making them a popular choice among the consumers. Further, increasing per capita income has led to the emergence of an entry-level group of potential premium car consumers, called the "new mainstream" households, who care more about style, brand and outward appearance in comparison to more affluent consumers, who tend to value technology...
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