Recently Released Market Study: Incontinence in Austria
The market of incontinence is influenced by two factors in 2013. Firstly, the increase in the ageing population is positively influencing the sales of incontinence products. According to Euromonitor International data, the number of people aged 65+ increased by 2% in 2013 compared to 2012. Observing the review period, the ageing population increased by 7% in Austria. Secondly, the manufacturers put a lot of effort into increasing the availability of incontinence products in Austria as well as...
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