Retail Tissue in Denmark: New Research Report Available at Fast Market Research
The small increase in the average unit price of retail tissue in current terms was the key reason for the modest current value growth of 1% in 2013. Like some other product categories within tissue and hygiene in Denmark, retail tissue is characterised by a relatively-high share of private label products. Moreover, the category features rather simple and basic products and this fact prevented the launching of new and sophisticated products that could increase the unit price.
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