Sunset Press Unveils New Counter Presentation Product
As every small retail establishment knows, how something is packaged and displayed when offered for sale is as important as the product itself, in terms of retailer's profits. By far the most cost effective means of both organizing and advertising visible inventory is by using what is known in the industry as point of purchase (POP) displays when exhibiting merchandise for customer perusal. Sunset Press, one of the nation's most well-known manufacturers of point of purchase inventory displays, recently unveiled...
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