Ahsay Design: Well-Executed Corporate Identity, the Secret-Sauce to Success
Every company adopts a unique promotion mix in striving for marketing success. For promotion channels, some focus more on above-the-line, some on below-the-line, and some others on through-the-line. According to Peter Tse, the creative supervisor of Ahsay Design, no matter what channels you are focusing on, the secret sauce is always the corporate identity. Without a set of well planned and appropriately executed corporate identity guidelines governing your promotion campaign, the chance of success is rather low.
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