Online Players Adopting Marketplace Model
Indian online shopping space has seen some significant changes, from the online retailers changing their business models to a number of new websites joining the segment. With growing competition as well as changing consumer trends, the online shopping giants have to come up with new ideas to sustain their position. Online retailers who aggregate products from vendors are turning to start-ups for support at the backend, as they shed inventory in favor of the marketplace model. This is creating a...
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