The AIM Process: Acclaimed New Book Provides Functional and Systematic Framework to Produce Actionable Consumer and Shopper Insights
While gathering information about target markets and customers is vital to the decision making of any company or organization, most research professionals find themselves steeped in results but with little knowledge of how to use them. This ‘disconnect’ in the industry is thankfully being addressed by veteran researcher Paul Conner, in a powerful new book that can be put to use in any industry.
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