New Report Available: Concentrates in Tunisia
In 2013 sales of concentrates fell further, with off-trade volume sales decreasing by 3%, and on-trade volume sales falling by the same amount. This performance was derived from the maturity of the category and the lack of product innovation. In addition, the economic crisis further contributed to the poor performance of concentrates, as Italian consumers, who had lower disposable incomes, reduced or avoided the purchase and consumption of anything which was not considered a necessity.
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