Now Available: Concentrates in Germany
Kraft Canada Inc has effectively created a new category within liquid concentrates with its MiO brand introduction in mid-2012. Since then, MiO has added four new flavours and introduced MiO Sport (Arctic Grape and Berry Burst flavour with electrolytes) in July 2013, marking the first entry in fortified/functional liquid concentrates in Canada. While MiO was essentially unchallenged in 2012, numerous competitors entered the Canadian market in 2013, including Dasani Drops (February 2013), Nestle Nesfruta (July 2013) and Great Value (Wal-Mart...
View full press release