Digital Marketing Agency Mumbai Twitter India's $10,000 Minimum Budget Irks Agencies, Brands
Agencies we spoke to said that Twitter asks marketers for a sum to the tune of $10,000 or around Rs 6 lakh as a minimum commitment for any campaign. The campaign can be run for three months, though agencies said that in many cases, this period could be negotiated and extended. By agreeing to spend at least this amount on the campaign, brands can then make use of Twitter’s promotional tools such as promoted tweets, promoted accounts and promoted trends.
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