Open Wide! Orthodontists Urged to Ramp Up Marketing in Fight to "Win Back" Business from over-Zealous GPs
The General Practice Dentist and the Orthodontist were once solid allies; with Dentists providing a steady stream of qualified referrals and only performing procedures within the realm of their skillset. However, this harmonious relationship has divorced itself of late; with the General Practitioner now often opting to keep patients all to themselves and perform the work that should be left to Orthodontic specialists.
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